Scorecard
Is the machine working?
A rate is greyed out until there are enough sends to judge it — a reply rate off 20 emails means nothing.
Pipeline
Lead funnel
Every stage from keyword to reply. Bars are relative to leads found.
Pace
Sending pace
Warm-up ramps 5 → 40 a day. Staying under the cap protects the domain.
Controls
Start, stop and speed
These write straight into the sheet's CONTROLS panel. n8n reads them before each run, so a change applies from the next run.
Markets
By country
Proven markets first — Belgium, France and Italy beat the 1.40% baseline in the historic data.
Experiment
Track A vs Track B
A = plain product keywords (proven). B = distributor-intent keywords (untested). Compare after 300 sends each.
Integrity
Data health
Every one of these should read zero. Anything above zero is a bug upstream, not a result.
Channel
Manual outreach, tracked in the separate sheet and mirrored here.